Agentic Transformation: Bayer AG and Otsuka Europe on Next-Gen Vault CRM

Company Type

Large Biopharma

Headquarters

Bayer AG: Leverkusen, Germany Otsuka Europe: Windsor, United Kingdom

Featured Solutions

Veeva Vault CRM

Additional Solutions

Veeva Commercial Cloud Veeva Data Cloud Veeva Development Cloud

“The promise of embedded AI and a trusted team made it an easy conversation to transition to Vault CRM, a system that truly enables our future.”

• Debbie Young, Multichannel Strategy & Customer Insights Director, Otsuka Europe

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Celebrating the successful Vault CRM go-live at Bayer AG and Otsuka Europe

• Otsuka’s strategic driver for Vault CRM migration
• Otsuka: Executive alignment and partnership with Veeva
• Bayer: Gaining a competitive advantage with a new Vault CRM operating model
• Bayer’s AI data foundation: Reinventing data capture and user experience
• Bayer: AI efficiencies beyond the field (automating back-office tasks)
• Otsuka: Unlocking immediate innovation with account profiling and Campaign Manager
• Bayer and Otsuka: The future of AI transformation

Fireside chat with Bayer AG and Otsuka Europe: Discussion with industry leaders on agentic transformation and next-generation customer engagement with Vault CRM.