Pfizer: Increasing Targeting Effectiveness with Crossix Audience Segments

Company Type

Large Biopharma

Headquarters

New York, New York, United States

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Veeva Crossix Consumer Prime Segments Veeva Crossix Consumer Reach Segments

“We work with Crossix Audience Segments across nearly all Pfizer brands. From common disease states to rare conditions, we use Crossix to ensure that we're building out the right audience segments to find those unique patients.”
- Freddie Dantus, Director, Audience Optimization, Pfizer

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From engaging rare disease patients to promoting treatments for more common conditions, Freddie Dantus, director, audience optimization, shares how she implements health audience targeting across the full portfolio of Pfizer brands. Learn five best practices to improve audience targeting.