Veeva Crossix Data Platform

The Industry’s Largest Connected Health, Media, and Consumer Data Network

World-class technology platform built for the development and delivery of large-scale patient data and analytics.

Read the Pulse report: Closing the gap: new science, new HCP expectations

The Industry’s Most Comprehensive Data Network

Our modern approach to analytics uses technology to combine large-scale data sets in a privacy-safe way. The Crossix Data Platform includes Rx, clinical, claims, consumer, hospital, media data, and more, representing more than 300 million health lives.

300M+

US patients

99%

of all US HCPs

120B+

prescription and medical records

Our Data at a Glance

Prescriptions

• Patient (age, gender, geo)
• Rx (date, product, quantity, number of refills)
• Prescriber (HCP/specialty, office visit, date)
• Cost (payment type, payer info)
• Pharmacy (specialty payer/payer type)

Clinical and EHR

• Medical history (treatment history, doctor visits)
• Patient (BMI, weight, blood pressure, cholesterol level, diagnosis)
• Physician notes
• Lab and test results
• Real-World Data (RWD)

Medical Claims

• Diagnosis
• HCP administered drugs (injections, vaccinations, intravenous drugs)
• Procedures

Specialty and Mail Order

• Drugs distributed through specialty pharmacies
• Pharmacy information (specialty payer/payer type)
• eRx information

Hospital and Patient

• Drugs, diagnoses, tests, labs and procedures conducted in hospital/inpatient setting
• Re-hospitalization
• Longitudinal linkage of outpatient and inpatient treatment

Media and Marketing

• TV (set-top box data)
• Print (subscriptions)
• Digital advertising (cross-internet, publishers)
• POC (HCP offices)
• EHR/HCP messaging (EHR companies)
• CRM systems (client’s database vendors)
• Sales activity (client sales calls)

Consumer Demographics

• Demographics (age, race, profession, marital status, gender, geo, children in HH, education)
• Financials (credit cards, investments, income, home value)

Interests and Activities

• Interests (health interests, travel, pets, social network activity, hobbies)
• Activities

Purchasing Behavior

• Media preferences (propensity to buy over certain channels – internet, mail, phone, TV, etc)
• Buying and shopping activity

Industry Insights

Explore and Learn

[Read Industry Report 2026 Media Buying Trends for Biopharma Marketers\
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[Read Blog Standardizing the Path to More Effective HCP Engagement\
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[Read Report Closing the Gap: New Science, New HCP Expectations\
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[Read Article Omnichannel Marketing Using DTC, HCP, and Field Data\
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[Learn More Top Biopharma Brands Reach Audiences 10X More Qualified with Veeva Crossix Prime Segments\
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[Learn More New Insights Support the Rise in Multicultural Initiatives\
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Interested in learning more about how Veeva Crossix can move your business forward?