Veeva Crossix | Veeva
Improve Marketing Effectiveness with Veeva Crossix
Leverage modern, privacy-safe analytics to better target and measure HCP and patient marketing.
Crossix Measurement Suite
Crossix Measurement Suite helps biopharma brands measure the impact of media and marketing investments on patient behavior and HCP prescribing. Crossix connects advertising campaigns to clinical outcomes using health data in a privacy-safe, HIPAA-compliant way.
Crossix Measurement connects longitudinal patient data on 300M+ patients and 99% of HCPs with media data from 150+ publishers and channels.
The Crossix Measurement Suite is available in the U.S.
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Crossix Consumer Digital
Measures and enables optimization of biopharma direct-to-consumer digital media and brand websites. Crossix HCP Digital
Measures and enables optimization of healthcare professional (HCP) non-personal promotion and brand websites. Crossix TV
Measures and enables optimization of biopharma direct-to-consumer national linear TV.
Crossix Audience Segments
Crossix Audience Segments allow healthcare marketers to reach their target audiences through advertising in a privacy-safe, HIPAA-compliant way. Crossix Audience Segments can be used on all demand side platforms (DSPs), social platforms, digital publishers, audio, out-of-home (OOH), and on Targeted TV.
Audience Segments include solutions for consumer and HCP advertising.
Audience Segments are available in the U.S.
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Consumer Prime Segments
Custom-built segments to reach an advertiser’s most qualified audience and are designed to be used in conjunction with Consumer Reach Segments. Consumer Reach Segments
Custom-built to help advertisers reach health audiences in a privacy-safe, HIPAA-compliant way. HCP Reach Segments
Used to target healthcare professionals based on specialty, diagnosing, and prescribing behavior.
“With Crossix, we have a holistic understanding of marketing impact across channels from awareness to consideration and conversion.”
Myles Lawless
Senior Director, Head of Digital and Omnichannel Marketing, Corcept Therapeutics
“What’s great about Crossix is the people and their proactivity and commitment towards our overall missions across numerous brands at Bayer.”
Glenniss Richards
Senior Director, Digital Media Activation, Bayer
“Using Crossix helps us build a strong business case for the next round of marketing investments, whether it’s for a new product or simply a new year.”