Business Consulting Resource Hub | Veeva
Veeva Business Consulting
Helping Life Sciences Work in a More Efficient and Connected Way
Deep industry knowledge, unmatched Veeva applications and data expertise, and unique insights to accelerate product development and commercialization.
Section 1: R&D Excellence
R&D Excellence
[**Thought Starter**
Discover Untapped Value with Strategic Efficiency Optimization in Drug Development
Marcel Schmidt](/content/resources/discover-untapped-value-with-strategic-efficiency-optimization-in-drug-development/index.html)
[**Video**
Novo Nordisk: Key Initiatives Driving Digital Strategy to Accelerate Drug Development
Stephan Ohnmacht](/content/customer-stories/novo-nordisk-key-initiatives-driving-digital-strategy-to-accelerate-drug-development/index.html)
[**Blog**
From Pilot to Impact: Focus on People and Processes to Deliver AI Value
Dan Rizzo](/content/blog/from-pilot-to-impact-focus-on-people-and-processes-to-deliver-ai-value/index.html)
[**Blog**
Creating a Quality-First Approach to Regulatory Data
Kim Brownrigg](/content/blog/creating-a-quality-first-approach-to-regulatory-data/index.html)
[**Blog**
Accelerating Time to Patient by Unifying Clinical Activities
Rylan Collins](/content/blog/accelerating-time-to-patient-by-unifying-clinical-activities/index.html)
[**Video**
Simplifying to Speed up Time to Patient
Stephan Ohnmacht](/content/customer-stories/simplifying-to-speed-up-time-to-patient/index.html)
[**Article**
Rethinking Big Data Will Lead to New Advances in Personalised Medicine
Journal of Clinical Studies](https://journalforclinicalstudies.com/rethinking-big-data-will-lead-to-new-advances-in-personalised-medicine/)
[**Article**
Connecting Med Info, Safety, and Quality to Improve Operational Efficiency
Allie Reynolds, Danielle Pagnan, Mary Verdin Alcazar](/content/resources/connecting-med-info-safety-and-quality-to-improve-operational-efficiency/index.html)
[**White Paper**
Optimize Your Organizational Structure to Prepare for a Connected Vault Ecosystem
Veeva Business Consulting](/content/resources/optimize-your-organizational-structure-to-prepare-for-a-connected-vault-ecosystem/index.html)
[**White Paper**
After the Deal: Success Factors for Post-Merger Technology Integration
Pauline Ceccato, Fran Fasesin](/content/resources/after-the-deal-success-factors-for-post-merger-technology-integration/index.html)
[**Article**
Think Tank 2025 Pharma Forecast: What Lies Ahead for the Industry in 2025?
PM360](https://www.pm360online.com/think-tank-2025-pharma-forecast-what-lies-ahead-for-the-industry-in-2025/)
[**Article**
EU CTR: Sponsors Embrace the Change, Albeit Half-Heartedly
Clinical Trials Arena](https://www.clinicaltrialsarena.com/features/eu-ctr-ctis/)
[**Article**
Accelerating R&D in pharma: Inside Veeva’s mission to cut time-to-patient
Discover Pharma](https://discover-pharma.com/accelerating-rd-in-pharma-inside-veevas-mission-to-cut-time-to-patient/)
[**Article**
From data silos to streamlined connectivity: how biopharma can prepare for ESMP
manufacturing CHEMIST](https://manufacturingchemist.com/from-data-silos-to-streamlined-connectivity-how-biopharma/)
[**Blog**
EU CTR Challenges Sponsors and CROs to Get Their Houses in Order
Stephan Ohnmacht and Werner Engelbrecht](/content/blog/eu-ctr-challenges-sponsors-and-cros-to-get-their-houses-in-order/index.html)
[**Blog**
Driving RIM Excellence and Innovation Through a Data-Centric Approach
Paul Attridge](/content/blog/driving-rim-excellence-and-innovation-through-a-data-centric-approach/index.html)
[**Video**
Enhance Regulatory Operations and Drive Strategic Veeva RIM Value
Kim Brownrigg](/content/resources/enhance-regulatory-operations-and-drive-strategic-veeva-rim-value/index.html)
[**Blog**
Global Approach to Core Packages: Simplify to Speed Up Submissions and Variations
Paul Attridge and Kim Brownrigg](/content/blog/global-approach-to-core-packages-simplify-to-speed-up-submissions-and-variations/index.html)
[**Blog**
Rewriting the Business Case for Regulatory Transformation
Kim Brownrigg](/content/blog/rewriting-the-business-case-for-regulatory-transformation/index.html)
[**White Paper**
Building the Business Case for LIMS](/content/resources/building-the-business-case-for-lims/index.html)
Quality Performance
[**White Paper**
Modernizing LIMS Implementation: From Validation to Assurance
Tim Byassee](/content/resources/modernizing-lims-implementation-from-validation-to-assurance/index.html)
[**Article**
Connecting Med Info, Safety, and Quality to Improve Operational Efficiency
Allie Reynolds](/content/resources/connecting-med-info-safety-and-quality-to-improve-operational-efficiency/index.html)
[**White Paper**
Building the Business Case for LIMS](/content/resources/building-the-business-case-for-lims/index.html)
Commercial and Medical Engagement
[**White Paper**
Commercial Evidence™ Unlocked: How Agentic Call Report Transforms Biopharma Engagement
Aaron Bean and Nicson White](/content/resources/commercial-evidence-unlocked-how-agentic-call-report-transforms-biopharma-engagement/index.html)
[**White Paper**
Why Business Ownership Is the Key to AI Success
Aaron Bean, Nicson White, Ulrich Unterweger, Thomas Lautz](/content/resources/why-business-ownership-is-the-key-to-ai-success/index.html)
[**Industry Report**
65% of Agentic Call Reports Reveal Actionable Treatment Barriers
Dan Rizzo](/content/resources/agentic-commercial-trends-report-1q26/index.html)
[**Thought Starter**
Rethinking CRM in Life Sciences: From System Implementation to Value Creation
Aaron Bean, Nicson White, Leonie Goddard, and Annie Geraghty](/content/resources/rethinking-crm-in-life-sciences-from-system-implementation-to-value-creation/index.html)
[**Thought Starter**
Engineering CRM Value: Linking Business Outcomes to Behavior Change
Aaron Bean, Nicson White, Leonie Goddard, and Annie Geraghty](/content/resources/engineering-crm-value-linking-business-outcomes-to-behavior-change/index.html)
[**Thought Starter**
Making CRM Stick: Applying Behavioral Science to Drive Adoption at Scale
Aaron Bean, Nicson White, Leonie Goddard, and Annie Geraghty](/content/resources/making-crm-stick-applying-behavioral-science-to-drive-adoption-at-scale/index.html)
[**Report**
The Most Impactful Ways Biopharma Will Use AI This Year to Accelerate Treatment Adoption
Veeva HCP 360 Trends Report,
March 2026](/content/resources/veeva-hcp-360-trends-report-4q25/index.html)
[**Report**
Free Text Uncovers the HCP Engagement Insights Biopharma Is Missing
Veeva HCP 360 Trends Report,
December 2025](/content/resources/veeva-hcp-360-trends-report-3q25/index.html)
[**Blog**
From Pilot to Impact: Focus on People and Processes to Deliver AI Value
Dan Rizzo](/content/blog/from-pilot-to-impact-focus-on-people-and-processes-to-deliver-ai-value/index.html)
[**Customer Story**
Boehringer Ingelheim: Launching New Medicines Using Connected Engagement
Nicson White](/content/customer-stories/boehringer-ingelheim-launching-new-medicines-using-connected-engagement/index.html)
[**Blog**
Plan and Execute Field-Led Customer Journeys
Aaron Bean](/content/blog/plan-and-execute-field-led-customer-journeys/index.html)
[**White Paper**
The Future of Customer Engagement in Biopharma
Aaron Bean, Ali Mersky](/content/resources/the-future-of-customer-engagement-in-biopharma/index.html)
White Paper
Orchestrating Field-Driven Customer Journeys
Aaron Bean, Gareth Allott, Sam Prince
[**Thought Starter**
Elevating HCP Engagement Through Field Behavioral Change
Victoria Serra Gittermann and Edward Atkinson-Clark](/content/resources/elevating-hcp-engagement-through-field-behavioral-change/index.html)
[**Thought Starter**
Addressing the Key Account Management Conundrum – Is Your Sales Model Ready to Shift to KAM
Mireia Cortina and Christian Scheuer](/content/resources/addressing-the-key-account-management-conundrum-is-your-sales-model-ready-to-shift-to-kam/index.html)
[**Blog**
3 Benefits of Improving Strategic Account Planning in Biopharma
Kim MacLeod](/content/blog/3-benefits-of-improving-strategic-account-planning-in-biopharma/index.html)
[**White Paper**
The Rise of the Rep Orchestrator Model in Asia Pacific
Shafi Hussain, Rakesh Vashista (Boehringer Inglheim), David Ledger, Sharon Sun](/content/resources/the-rise-of-the-rep-orchestrator-model-in-asia-pacific/index.html)
[**Article**
Pre-commercial to launch-ready: four steps to sharpen strategy, execution and impact
Pharmaceutical Marketing Europe – Aaron Bean](https://pme.pmlive.com/collections/759f9ff2-9493-11f0-bd64-4201ac1fa005/76a7304f-9493-11f0-bd64-4201ac1fa005?fullscreen=false/)
[**Thought Starter**
4 Key Ingredients in HCP Communication and Consent
Annie Geraghty, Zoe Dixon](/content/resources/four-key-ingredients-in-hcp-communication-and-consent/index.html)
[**Report**
It’s Time to Set Shared Medical-Commercial Goals to Accelerate Treatment
Veeva Pulse Field Trends,
August 2025](/content/resources/veeva-pulse-field-trends-report-2q25/index.html)
[**Video**
Sanofi and Veeva Business Consulting: Designing an HCP Cockpit for Successful Engagements
Veeva Business Consulting,
June 2025](/content/customer-stories/sanofi-business-consulting-hcp-cockpit/index.html)
[**Report**
Engagement, Not Creation, is the Top Content Goal
Veeva Pulse Field Trends,
May 2025](/content/resources/veeva-pulse-field-trends-report-1q25/index.html)
[**Report**
Trends Improving HCP Engagement and Accelerating Treatment Adoption
Veeva Pulse Field Trends,
February 2025](/content/resources/veeva-pulse-field-trends-report-4q24/index.html)
[**Blog**
3 Biopharmas Turning HCP Insights Into Field Action
Brian Mahoney,
December 2024](/content/blog/3-biopharmas-turning-hcp-insights-into-field-action/index.html)
[**Report**
Closing the Gap: New Science, New HCP Expectations
Veeva Pulse Field Trends,
November 2024](/content/resources/veeva-pulse-field-trends-report-3q24/index.html)
[**Video**
Maximizing Medical Impact on Launch Success
Nishant Kumar,
September 2024](/content/resources/maximizing-medical-impact-on-launch-success/index.html)
[**Report**
Treatment Adoption is 40% Faster with Targeted Scientific Outreach
Veeva Pulse Field Trends,
July 2024](/content/resources/veeva-pulse-field-trends-report-2q24/index.html)
[**Report**
As Access Declines, Connected Engagement Creates an Edge
Veeva Pulse Field Trends,
May 2024](/content/resources/veeva-pulse-field-trends-report-1q24/index.html)
[**Blog**
Plan and Execute Field-Led Customer Journeys
Aaron Bean,
January 2025](/content/blog/plan-and-execute-field-led-customer-journeys/index.html)
[**Report**
3 Ways Biopharmas Are Using Field Insights to Better Engage HCPs
Veeva Pulse Field Trends,
February 2024](/content/resources/veeva-pulse-field-trends-report-4q23/index.html)
[**Report**
Opening Up Two-Way Communication Doubles Digital Engagement
Veeva Pulse Field Trends, November 2023](/content/resources/veeva-pulse-field-trends-report-3q23/index.html)
[**Report**
Pre-Launch Field Medical Education Leads to 1.5x Increase in Treatment Adoption
Veeva Pulse Field Trends,
July 2023](/content/resources/veeva-pulse-field-trends-report-1q2q23/index.html)
[**Report**
Digital Content More Than Doubles Promotional Response
Veeva Pulse Field Trends,
April 2023](/content/resources/veeva-pulse-field-trends-report-4q22/index.html)
[**Customer Story**
Global Leader in Animal Health Improves Commercial Execution](/content/customer-stories/global-leader-in-animal-health-improves-commercial-execution/index.html)
[**Article**
Understanding Patient Journeys for Launch
Brian Mahoney](/content/customer-stories/understanding-patient-journeys-for-launch/index.html)
[**Blog**
5 Ways Integrated Analytics Benefit Commercial Pharma
Divya Reddy](/content/blog/5-ways-integrated-analytics-benefit-commercial-pharma/index.html)
[**Report**
HCP Access Rebounds to 60%, But Not for Everyone
Veeva Pulse Field Trends,
November 2022](/content/resources/veeva-pulse-field-trends-report-3q22/index.html)
[**Article**
How Data Can Help You Maximize Pharma Field Force Planning
Daniel Galante, Emily Kranz](/content/resources/optimize-biopharma-field-execution-with-data/index.html)
[**Blog**
3 Top Life Sciences Engagement Insights From Veeva Pulse Field Trends Report
Dan Rizzo](/content/blog/3-top-life-sciences-engagement-insights-from-veeva-pulse-field-trends-report/index.html)
Blog
New Veeva Pulse Data Shows Digital Engagement Continues to Soar in APAC’s Pharma Industry
David Ledger, Ansh Juneja
[**Report**
The Way Pharma Field Teams Engage is Shifting Once Again — Get the Latest Insights.
Veeva Pulse Field Trends Report 2Q22](/content/resources/veeva-pulse-field-trends-report-2q22/index.html)
[**Blog**
Takeda’s Data-driven Approach to HCP Engagement
Brian Mahoney](/content/blog/takeda-data-driven-approach-to-hcp-engagement/index.html)
[**Report**
Using Data to Drive Commercial Decisions
2021 Pulse Report](/content/resources/2021-veeva-pulse-content-metrics-report/index.html)
[**Blog**
Manage and Measure Pharma Event Success
Jim Whitaker](/content/blog/manage-and-measure-pharma-event-success/index.html)
[**Thought Starter**
How Medical Affairs Can Accelerate Value Creation
Shailini Blackwell](/content/resources/how-medical-affairs-can-accelerate-value-creation/index.html)
[**Video**
Data-Driven Field Medical Excellence
Hannah Goldman](/content/resources/data-driven-field-medical-excellence/index.html)
[**Video**
Maximizing Medical Impact on Launch Success
Nishant Kumar,
September 2024](/content/resources/maximizing-medical-impact-on-launch-success/index.html)
[**Solution Brief**
Cracking the Code on Measuring Medical Impact
Veeva Medical Business Consulting](/content/resources/business-consulting-medical-impact-solution-brief/index.html)
[**Article**
Connecting Med Info, Safety, and Quality to Improve Operational Efficiency
Allie Reynolds, Danielle Pagnan, Mary Verdin Alcazar](/content/resources/connecting-med-info-safety-and-quality-to-improve-operational-efficiency/index.html)
[**Blog**
Leading with Impact: How Medical Affairs Teams Can Get Started
Shailini Blackwell](/content/blog/leading-with-impact-how-medical-affairs-teams-can-get-started/index.html)
[**Infographic**
Measuring Medical Impact: Where is Your Organization on its Journey?
Veeva Medical Business Consulting](/content/resources/measuring-medical-impact-where-is-your-organization-on-its-journey/index.html)
[**Video**
Transforming Field Medical Teams for More Patient-Centric Impact
Tim Hylan (Pfizer)](/content/customer-stories/transforming-field-medical-teams-for-more-patient-centric-impact/index.html)
[**Blog**
Boehringer Ingelheim and Takeda: Evolving Medical Content for Omnichannel Success
Shailini Blackwell](/content/blog/boehringer-ingelheim-and-takeda-evolving-medical-content-for-omnichannel-success/index.html)
[**Blog**
5 Priorities for Medical Affairs in 2024
Louisa Peacock](/content/blog/5-priorities-for-medical-affairs-in-2024/index.html)
[**eBook**
Transforming Medical Content for Omnichannel Success
Shailini Blackwell](/content/resources/transforming-your-medical-content-for-omnichannel-success/index.html)
[**Blog**
Connecting Clinical and Field Medical to Improve the Trial Experience
Dani Pagnan, Rylan Collins](/content/blog/connecting-clinical-and-field-medical-to-improve-the-trial-experience/index.html)
[**Video**
Veeva Pulse Field Trends Report for Medical Affairs Insight #1
Alexander Rues](/content/resources/veeva-pulse-field-trends-report-1q2q23/#Insight-1/index.html)
[**Video**
Veeva Pulse Field Trends Report for Medical Affairs Insight #2
Dani Pagnan](/content/resources/veeva-pulse-field-trends-report-1q2q23/#Insight-2/index.html)
[**Video**
Veeva Pulse Field Trends Report for Medical Affairs Insight #3
Sonja Rivera](/content/resources/veeva-pulse-field-trends-report-1q2q23/#Insight-3/index.html)
[**eBook**
5 Omnichannel Requirements for Field Medical Success
Veeva Medical Business Consulting](/content/resources/5-omnichannel-requirements-for-field-medical-success/index.html)
[**eBook**
A Blueprint for Medical Omnichannel Engagement
Veeva Medical Business Consulting](/content/resources/a-blueprint-for-medical-omnichannel-engagement/index.html)
[**Thought Starter**
How Medical Affairs Can Accelerate Value Creation
Shailini Blackwell](/content/resources/how-medical-affairs-can-accelerate-value-creation/index.html)
Launch Excellence
[**Feature Brief**
Business Consulting Launch Excellence Solution Brief
Leonie Goddard](/content/resources/business-consulting-launch-excellence-solution-brief/index.html)
[**eBook**
Segmentation and Targeting: A Modern Data Approach for Today’s Complex Therapies
Dan Reilly](/content/resources/segmentation-and-targeting-a-modern-data-approach-for-todays-complex-therapies/index.html)
[**Blog**
Going Digital: Four Considerations for a Remote Launch
Dan Rizzo](/content/blog/going-digital-four-considerations-for-a-remote-launch/index.html)
[**Article**
Understanding Patient Journeys for Launch
Brian Mahoney](/content/customer-stories/understanding-patient-journeys-for-launch/index.html)
Content Optimization
[**Article**
Using Benchmarks to Speed and Scale Life Sciences Content
John Oxley and Orestis Ntarlas](/content/eu/resources/using-benchmarks-to-speed-and-scale-life-sciences/index.html)
[**Blog**
Agentic AI for MLR: The Highest-Impact Area of Content
Alexis Cohen](/content/blog/agentic-ai-for-mlr-the-highest-impact-area-of-content/index.html)
[**Blog**
Adapt Content Operations to Reach Personalization Goals
Alexis Cohen](/content/blog/adapt-content-operations-to-reach-personalization-goals/index.html)
[**eBook**
A Plan for Adopting the Commercial Content Kernel for Life Sciences
Alexis Cohen and Ani Petkova](/content/resources/a-plan-for-adopting-the-commercial-content-kernel-for-life-sciences/index.html)
[**Article**
4 Phases to More Effective Biopharma Content
Alexis Cohen](/content/resources/4-phases-to-more-effective-biopharma-content/index.html)
[**Report**
6 Guidelines for Preparing Teams to Scale Modular Content
Alexis Cohen](/content/resources/6-guidelines-for-preparing-teams-to-scale-modular-content/index.html)
[**Article**
Segmentation and Targeting Lessons from Novo Nordisk and Takeda
Brian Mahoney](/content/resources/segmentation-and-targeting-lessons-from-novo-nordisk-and-takeda/index.html)
[**Thought Starter**
Optimize MLR Workflows Using a Central Claims Library
Jamie Torres](/content/resources/optimize-mlr-workflows-using-a-central-claims-library/index.html)
[**Q&A**
Kyowa Kirin Q&A: Maximizing Digital Content Adoption With Your Field Team
Dan Rizzo](/content/customer-stories/kyowa-kirin-maximizing-digital-content-adoption-with-your-field-team/index.html)
[**Blog**
3 Questions Biopharma Marketers Need To Ask About Commercial Content Effectiveness
Simonne Sienra](/content/blog/3-questions-biopharma-marketers-need-to-ask-about-commercial-content-effectiveness/index.html)
Thought Starter
The Business Case for Boosting Commercial Content Reuse
John Oxley
[**Thought Starter**
Using Benchmarks to Speed and Scale Life Sciences Content
Alexis Cohen](/content/resources/speed-and-scale-life-sciences-content/index.html)
[**Blog**
6 Tips for Building a Successful Content Factory
Alexis Cohen](/content/blog/6-tips-for-building-a-successful-content-factory/index.html)
[**Blog**
Getting Started with Modular Content
Alexis Cohen](/content/blog/getting-started-with-modular-content/index.html)
Patient Analytics
[**Article**
Understanding Patient Journeys for Launch
Brian Mahoney](/content/customer-stories/understanding-patient-journeys-for-launch/index.html)
[**Customer Story**
ANI Pharmaceuticals Expedites Launch with Unlimited Patient Data](/content/customer-stories/ani-pharmaceuticals-fast-tracks-launch-with-on-demand-patient-data/index.html)